Jerome Mendes (email@example.com)
was born in Goa in 1940 and lived in Nairobi from 1945 to
1973. After that he emigrated to the UK where he now lives.
went to school at St Theresa’s, Nairobi and later
Dr Ribeiro’s. He could not complete his education
due to family reasons and joined James Finlay as a junior
clerk, rising to the position of Personal Assistant to the
General Manager. He was transferred to the London offices
of the Company in 1973. Five years later he decided to set
up his own business because he felt that there were no prospects
within the firm.
25 years in business he now owns retail shops in South East,
South West and North West London employing more than 40
staff including his wife, son and daughter. Besides this
he also runs a wholesale Company supplying products like
Salonpas, Dentemp and false Fingernails to the retail trade.
For the ethnic market his Company supplies Human Hair, Human
Hair Wigs and Synthetic Wigs.
wife, Anastasia Leonora was born in Nairobi and studied
at St.Theresa's School. She met Jerome when she was working
for DT Dobbie the Mercedes Company and incidentally handed
over the keys of his first Mercedes to President Jomo Kenyatta
when she was 16. She has supported Jerome in all his ventures.
When they came to the UK in 1973 she joined a shop called
Partytime as an assistant. The shop specialised in supplying
party equipment. Later she bought the shop and ran it till
she was struck down with Cancer. Without Anastasia at the
helm, the business started to deteriorate. Her daughter
Sharon was still at University but after she graduated she
joined her mother and now runs the shop on her own with
a staff of 5. The business has now turned into a Party and
Afro Cosmetic shop in Tooting called Juliets.
has fought her illness with the will to live and helps her
husband to carry on with his work. She has given all her
help for him to write his book "Cancer the Enemy Within”
and has since then had her spleen removed and recently a
hernia. But she carries on doing the household chores without
Jerome first arrived in the UK he and his brothers formed
the Wonder Club, which organized many social functions like
dances, concerts, Konkani films, trips abroad etc. He was
the first Goan to bring Konkani films to England and exhibit
them to Goans in England, France and Germany. He brought
Alfred Rose and Rita Rose to the UK for a Konkani Theatre
and produced an LP called Londoncho Mog with English musicians.
He then moved to Goa where he built a Restaurant called
Leonoras based on a typical English Pub. After his wife
was diagnosed with Cancer 10 years ago he wrote a book “Cancer
the Enemy Within.” He has now decided to so some charitable
work and is building Saint Anthony’s Hospital and
Residential Home for Retired People in Verna. You can visit
the website at www.saintanthonys.co.uk
He also formed the Road Accident Victim Trust in Goa to
educate and help road users in Goa because of the number
Mendes has had some failures but like all entrepreneurs
he works hard to achieve his goals.