D’Sa Advertising Executive.
partner, Naked Nordic http://www.nakedcomms.com/
was born in Rotherham, Yorkshire, UK, in 1970. He
is the son of Robert & Shanti. His grandfather
was Anthony D’Sa, a tiatr actor and musician
from Cuncolim in Goa. Eddie last visited Goa in January
18 December 2003.
Media And Marketing Europe.
again, we present 40 of Europe's high-flyers, all of whom
are under the age of 40. They work in all areas of media
and advertising, but have one thing in common - inspiring
Company: OMD Ignition Nordic
The opportunity to set up a unit dedicated to strategy -
and a love of snowboarding - first took Eddie D'Sa to the
Nordic region in 1998.
cut his teeth as a strategic planner at PHD's boutique hot-shop
Rocket, and he now admits to being fanatical about media
neutrality, as it is the "salvation of marketing".
His experience took him to Synergy Norway, where he introduced
this new approach to planning to the region.
2000, OMD lured D'Sa to Denmark, where he founded Ignition.
The agency has since gone on to work on a client list that
Media Lions winner at Cannes and a finalist at the M&M
Awards for his work with Discovery Networks' Animal Planet
channel, D'Sa is a firm believer in eradicating boundaries.
tie-up between Icelandair, MTV and Sony was "a win-win
stituation", says D'Sa. "All partners gained,
and there was no demarcation between who was the client
and the other partners."
agree. One says: "He sees things from several angles
and finds ways around issues that might occur when several
parties are involved. He's also professional, creative and
a great bloke."
30 June 2004.
Media And Marketing Europe.
Eddie D'Sa, the director and
founder of OMD Ignition Nordic, has been poached by Naked
Communications as the first of three partners to run its
new Nordic operations. The appointment ends months of negotiations
between Naked and D'Sa, who founded Ignition in 2000. His
first task is to find partners for the new venture, and
it is believed two candidates have already been identified.
Naked is yet to finalise a location for the new office but,
according to founding partner John Harlow, the Nordic hub
will be "working with clients in the next couple of
weeks". Meanwhile, Matt Baxter, recently promoted to
business director of WPP's third media network Maxus, has
quit to join Naked's new Sydney office - "Naked Down
Under". He will work alongside Mike Wilson, formerly
general manager of Mediaedge:cia.
1 October 2004
US advertisers ready to embrace the Naked style of planning,
Lucy Aitken asks.
has been busy spreading its gospel. It has officially opened
in Oslo and Sydney, complementing offices in London and
Amsterdam. Naked in North America is under way and rumours
about Naked Paris are circulating.
is also striking up relationships with some heavyweight
clients in local markets. In Oslo, it has won business from
the drinks giant Ringnes, Norway's sixth biggest advertiser.
agency launched in August this year and is headed by Eddie
d'Sa. It recently hired Ronny Kjeserud, the head
of planing at McCann Norway.
April 2005, Kreativt Forum.
with Eddie D’Sa. For full text see: http://www.kfxpress.no/sw14045.asp
April 2005, Source: Campaign
Naked got anything novel to offer the thriving Nordic media
scene, Pippa Considine asks.
the summer of last year, the communications planning agency
Naked launched an office in Scandinavia under the leadership
of one of the region's star performers, Eddie D'Sa.
success at OMD Ignition in Denmark, when the agency won
more than one Cannes Media Lion, helped to blaze a trail
for Nordic clients to demand more creative thinking from
an agency with a reputation for innovation.
months down the line and Naked is still just D'Sa plus one,
but there are plans to recruit two more to the team, and
the company has pulled in a number of clients through its
Norwegian office. Its highest-profile account is Frisk,
Norway's top-selling mint brand, and the agency recently
won an assignment for the country's largest advertiser,
the telecoms company Telenor. Naked Nordics has also established
working relations with the leading Norwegian creative agency,
Dinamo, as well as Lowe in Sweden.
despite having won awards for his creative media work there,
D'Sa doesn't see the region as particularly open to creative
suggestions. 'Clients everywhere are quite risk-averse because
of the recession. The way to sell creatively is to be sound,'
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