Chief Executive Officer and Co-founder
Roy de Souza
was born in Nairobi in 1970, the son of Fitz and Romola
de Souza; brother of Veena, Maya and Mark who now live in
the UK. He received his early education at St. Mary’s
School in Nairobi.
leads ZEDO's (http://www.zedo.com/)
team and heads up its strategy and vision, sales & marketing,
and product management efforts. Prior to ZEDO, he was in
product management at Zip2.com, an Internet city guide company.
Zip2 was acquired by Compaq/Altavista and is now part of
CMGI's My Way. Previously, he was a consultant at The COBA
Group, a Marketing/Strategy Consulting boutique in the UK.
has extensive experience in marketing strategies, consumer
goods marketing and advertising with such companies as:
Avon, Hewlett Packard, and Schwab. Roy has also evaluated
market positioning of numerous potential investments for
venture capitalists. Before COBA, Roy worked for Rover Group
Cars and Imperial Chemical Industries. He started his career
at the advanced technology division of Ove Arup & Partners
received his MBA from Kellogg Graduate School of Management,
Northwestern University where he was elected Vice President
of Technology. He co-founded the now popular Kellogg TechVenture
class. Roy received his Masters in Engineering and Economics
from St. Anne's College, Oxford University.
References to Roy de Souza
March 2005.PR Newswire (U.S.).
ZEDO Signs Up Over 30 New Customers in Three Months.
ZEDO Inc., the leading worldwide provider of Customer-Fit
Ad Serving solutions, today announced that it has signed
up 31 new customers in the last three months…Roy de
Souza, CEO of ZEDO Inc. noted, "With the resurgence
of online advertising, we are witnessing a tremendous demand
in the recent months for high quality ad serving by companies
who want to leverage on ROI enhancing features to maximize
ZEDO is the leading worldwide provider of Ad Serving solutions
for today's online advertising needs. ZEDO is a global company
with headquarters in San Francisco and offices in Boston,
the UK and India. Full text click
July 2004. CNET News
Exposing click fraud.
Internet marketers facing higher advertising fees on search
networks are becoming increasingly concerned about a form
of online fraud that was thought to have been contained
years ago. The practice, known as "click fraud,"
with programs that automatically surfed Web sites to increase
Roy de Souza, CEO of advertising technology
firm Zedo, said his company's geotracking systems have traced
Internet Protocol addresses to detect click operations in
China. In describing one common scheme, he said a legitimate
site is duplicated under another name, complete with text
ads from a search network. A bot would then be trained to
click on the ad links that appear on the bogus site, said
de Souza, who estimated that click fraud affects 10 percent
to 20 percent of today's search network ads.
Full text at: http://asia.cnet.com/news/security/0,39037064,39187339,00.htm
7 October 2002. The Independent (UK). Network:
Top Of The Pops; pop-under ads, which lurk beneath the
web pages you are viewing, are a hit with advertisers
but hugely annoying for surfers.
The internet ad executive Roy de Souza
still lives life at the frenetic pace of the dot.com boom
years. A case in point: he recently conducted an international
phone interview from the back seat of an Indian taxi, interrupting
his answers every sentence to direct the driver through
the maze-like streets of the Indian capital, Mumbai.
But before we feel too sorry for this harried
entrepreneur, who spends much of his life zipping between
company offices in London, San Francisco and Mumbai, perhaps
we should bear in mind what he does for a living. As the
founder and chief executive of Zedo.com, a company whose
servers send web adverts to your browser, de Souza is one
of the people responsible for the seemingly endless barrage
of pop-under ads that appear beneath the window you're viewing,
and then lurk eternally between you and the web page you
wish to view, generating a cascade of unwanted browser windows
that can often crash your machine. And de Souza, as affable
and pleasant as he is, happens to be the bearer of bad tidings.
"Ads need to be big and high quality,"
says de Souza. "They want to force you to watch the
ads on the internet, and so most of the demand is for pop-unders."
Full text at http://news.independent.co.uk/digital/features/story.jsp?story=340303
20th January, 2002. Net Ads. Zedo Offers Free Delivery
of Unsold Inventory. Excerpts:
ZEDO, Inc., a leading third-generation ad serving company,
announced earlier this week that they would deliver 'unsold'
ads for their publishers at no charge. This includes the
complimentary delivery of unproductive remnant inventory,
unsold house and default ads run by the publisher…Reiterating
the service's key value proposition, Zedo CEO Roy de Souza
said, "The efficiency of Zedo's architecture allows
[the company] to provide the pricing and pricing structure
that customers want...Publishers only pay Zedo for ad serving
when they are making money from the ads served - this is
what our customers need to succeed in today's market."
Full text at http://www.net-ads.com/articles/advertising/jan2002/002.html
A Sense of Belonging
17 Sep 2006: New York Times. Excerpts: Members of www.zebo.com/
mostly people 16 to 25, list their possessions on the site.
They also meet friends … Zebo.com, went live last
Tuesday … some four million people have joined the
free site since January, during its private beta test, according
to Roy de Souza, Zebo’s founder and chief executive.
“The older generation find it a bit odd,” said
Mr. de Souza, who is based in San Francisco … Mr.
de Souza plans to add more product links, sell advertising
and regularly publish data about the habits and preferences
of the young people who use the site.
For full text, 1081 words, click
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